A bluff named Black Friday
20th November, 2021, Anna H.
Ladies and gentlemen, here comes the bluff. Marketers very often use marketing words. Especially two words. These are words - BLACK FRIDAY! Where did it come from? They don't have it from us. And that's what everyone says? Almost!
So what is that Black Friday? Where it came from and what are its implications?
Black Friday is the name for the day immediately following the Thanksgiving Day. Hence its origin. This fenomenon is recognizable in our region only for the last few years, but it unfortunately settled here very quickly. And even to such an extent that Black Friday is not only one day a year, but it is usually a marketing massage that lasts several days to several weeks.
And what is it all about? It is a well-thought-out marketing event, where merchants try to attract as many customers as possible with huge discounts. In other words, forcing them to make impulsive decisions and to buy goods they don't need at all.
And why is this Friday called "Black"? This is because traders' sales are said to finally rise from "red numbers" to "black" ones. This day is so popular in the United States that Americans often camp in front of malls and supermarkets to secure the best possible deals (!).
Why should you avoid this manipulation?
1. In the end, you won't get the deal anyway. Discounts are often fake.
Not only can be the discounts during Black Friday only fictitious, but often the goods are even more expensive than before this day (!). In the period before Black Friday, traders artificially increase prices so that the subsequent discount offered is seemingly as high as possible. Another popular trick for customers is that "Black Friday" goods are advertised as standard, but they are often stripped of their accessories, which normally belong to the goods and which are then sold to you separately. An example of this is electronics, where various chargers, headphones, cables and so on may be missing from the package.
The advertised discounts (up to 80% on some websites) can actually be only one percent discount! On average, the actual discounts reach somewhere between 10% and 20%, and these are often goods that are offered at discounts for a long time or, as we mentioned above, are not sold complete.
2. You don't really want to buy anything.
One British survey says that up to 80% of goods purchased during Black Friday are thrown away after one or even no use (!). Not only that this produce an incredible amount of completely unnecessary waste, but in a way, customers throw away their money, Try to avoid impulsive purchases as much as possible and only buy quality goods that will find its place in your life in the long run.
3. Planet and numbers.
The days associated with the shopping fever around Black Friday are among the most "polluting days" of the year. And year after year, the numbers are increasing. The year-on-year increase in spending from 2019 and 2020 goes up by almost 22%. In the UK alone, the last Black Friday is responsible for less than 430,000 metric tons of greenhouse gas emissions. You can't imagine it? This is roughly the equivalent of 435 return flights from London to New York. Unbelievable, isn't it?
And the conclusion? So our advice is: don't be a part of the Black Friday shopping fever, but rather decide freely and without pressure how and in whom you will invest your money. We wish you a good luck and we believe in you!